How to create a Golden Product Page | SEO Magic

These elements are crucial to a product websites ability to direct visitors through sales funnels, enhance reach in Google search, and make visitors comfortable with making purchases on/through your website.

Where applicable: Includes Google+ Authorship, Products, Reviews, Events

Larger images enable shoppers to have more intimate knowledge of what they’re buying, ALT attributes allow for product images to appear in Google image searches.

This can be done either in a sidebar section, or in-content links. Allow for maximizing pageviews and shopping experience.

These elements seem to be in place, perhaps integrating them with review pages could drive traffic to multiple site areas.

Sculpting shopper pathways to and from lead-gen pages.

Shoppers must feel safe….we all like to feel safe
use with SSL secured connections

web Security product page goldem elements

 

 

 

Also a part of the RDFa framework, check for keywords, and duplication.

 

 

Google

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How to work out your SEO competition

How to work out your SEO competition

So I’ve always liked the idea of just diving into a project to get the wheels turning, after all so many people over-analyse everything before getting started and end up getting nothing done. However when it comes to building a site a big factor in your success will be how well you can do in the Google results. Often webmasters will have an “ideal” keyword that they want to rank for which perfectly describes their site and is guaranteed to bring them targeted traffic, but if it’s a valuable keyword won’t there be lots of other people chasing it too? If so is it possible to work out beforehand if you can beat those sites? I realised it is possible and that some analysis can save you months of time and money by avoiding markets that are unrealistic. Even so competition analysis isn’t an exact science so here are the main things to look out for.

SEO

How many links exactly?

The number and type of links pointing to any site has a big factor in how much authority Google assigns to it, however just looking at the site’s pagerank is a serious mistake. Another mistake is to look at the total number of links (as returned by yahoo) as this doesn’t take into account links like blogroll or site wide links. For example you could have a few thousand links from only a couple of sites, which is not the same as one link from thousands of different sites. To get a real picture of the backlink profile use a service like open site explorer (www.opensiteexplorer.org) which will tell you the number of unique domains and also the anchor text ratios of your competition. OSE is great because it gives you a specific number to beat.

 

SEOmoz

Research and compare backlinks with competitors for
Keyword Analysis
Determine how challenging it is to rank for a keyword, and get a powerful analysis of your competition.

 

What type of links?

Link analysis is one of those things you can get lost in for days, it’s easy to try and analyse every link your competitor has but the truth is you can never know how much benefit they are getting from any one link. What I try to do is get an overall picture of the diversity of links they are getting, e.g. are all their links coming from forum signatures? Or maybe they’ve all been created on social bookmarking sites? Google loves diversity because when a site gets popular naturally many different types of sites link to it from all sectors of the internet. If your competition has just one type of man-made link from one part of the net then they could be easy to beat.

Content

Quality content or just a big domain?

Often people new to seo will see a big authority name in their target market like Amazon or eBay and give up all hope. All is not lost however as frequently the amount and quality of content on these listings is poor, often Amazon just lists some manufacturer technical data and even that is mostly duplicate from somewhere else. The point I’m making is that if you can create an entire site with 100s or even 1000s of pages on a specific topic it’s a clear sign to Google that you are more relevant than just a single page (even if it is on an authority domain). Even though links are important I still believe that the amount and quality of your content has a big impact on your rankings, so if your opponent is just has one page on the subject that’s one more area you know you can beat them on.

Putting it all together

There are other factors like site age and keyword density but I don’t feel they are as useful for competition analysis as links and content. It’s important to remember that what you are looking to get is an overall picture of the difficulty of your competition, if you’re trying to isolate every possible factor you could be in danger of falling into the over-analysis trap (i.e. you never get anything done!). At a basic level I want to know that I can beat my competitors in the key areas of content and links but it doesn’t need to be volume either because as mentioned a few quality links can beat thousands that Google will ignore. It’s also important to remember that as SEOs we are all working at different levels, I can rank for things you can’t and vice versa, you have to use your own judgement when it comes to going for the market or not.

About Guest Author: Article by Paul, I hope this article helps if your thinking about taking on a new market, if you’re interested in different ways to market and earn money from your site then check out my new webmaster blog sometime.

100 Must Bookmark Websites (Not this one)

INFORMATIONAL/RESEARCH 

reuters.com
research.philips.com
readme.cc.png
podtropolis.com
papertoys.com
new7wonders.com
lipsum.com
thomasedison.org
beelinetv.com
useit.com
submarinechannel.com/titlesequences
visual-literacy.org
cartype.com
captology.stanford.edu
bannerblog.com_au
ge.com
curiosityshoppeonline.com
creativecommons.org
lawsofsimplicity.com
gnu.org
digg.com

GRAPHICS, MUSIC & ARTS
yugop.com
vincent-vella.com
uva.co.uk
tutorialblog.org/free-vector-downloads
tate.org.uk
squidfingers.com/patterns
sohodolls.co.uk
radioblogclub.com
photogravure.com
netdiver.net/illustration
mine-control.com
matthewmahon.com
marcelod2.com.br
magwerk.com
kraftwerk.blocmedia.net
headbangers.tv *
grupow.com/circulo
creaturesinmyhead.com
bernhardwolff.com
arturofuentes.com
alennox.net

E-COMMERCE EXPERIENCE
colette.fr
imaginemusicstore.com
canyon.com
coft1.com
heftyrecords.com
ourtype.be
freddyandma.com
nikeid.nike.com
feelthepower.biz
shopcomposition.com
oneill.com
agentprovocateur.com

SEARCHING & FINDING
trendwatching.com
thefwa.com
springwise.com
scirus.com
scholar.google.com
podcasts.yahoo.com
msdewey.com
maps.live.com
chacha.com
books.google.com

ONLINE RESOURCES
infopresse.com/prixboomerang
rjnet.com.br/2velocimetro_php
vixy.net
kuler.adobe.com
wikitravel.org
thinkingwithtype.com
dominiopublico.gov.br
madehow.com
icp.org
howstuffworks.com
dafont.com
dictionary.reference.com
gutenberg.org
nationmaster.com
en.proverbia.net
del.icio.us
touchgraph.com

TOP INTERACTIVE EXPERIENCE CREATORS
2advanced.com
akqa.com
almapbbdo.com.br
artless.gr.jp
bigspaceship.com
d-o-e-s.com
domanistudios.com
eurorscg4d.com
farfar.se
firstbornmultimedia.com
group94.com
heiwa-alpha.co.jp
hi-res.net
lowetesch.com
mecano.ca
northkingdom.com
rga.com
soleilnoir.com
wefail.com

Google Will Rank Shorter Content…If It’s Good

Do you find yourself spending a lot of time trying to pad out your Web pages with more words just so they will be ranked by Google or other search engines? Well, you might be glad to know you can stop that practice.

 

A common misconception about search engine optimization (SEO) is that a page must have at least 500 words (or some other arbitrary number) in order to even be considered to rank on the search engine results pages (SERPs), but Google’s John Mueller has recently stepped in to squash this popular, albeit incorrect, theory.

Mueller’s testimony comes from a thread on Google’s Webmaster Help forum entitled, “Is Short Content = Thin Content?” The Google employee stepped in to assure users that “Googlebot doesn’t just count words on a page or in an article.”

According to his post, Google’s focus is on finding and sharing “useful & compelling” content, which even shorter articles or bursts of content (such as tweets) are able to provide. This means that there isn’t a specific number of words or characters that automatically qualify a Web page for ranking consideration, but rather quality content.

That being said, one way to help get shorter articles noticed is to use them to generate discussions, as allowing users to share comments on an article is an easy way to include additional information on a page that doesn’t actually require any extra work. On occasion, this can be especially useful because “sometimes users are looking for discussions like that in search.”

Mueller wrapped up his post by reiterating that the best way to get ranked is to create truly unique, high-quality content, rather than material that is simply rewritten or autogenerated.

Originated from Website Magazine

Don’t Instagram Your Ballot

 

A not-so-surprising thing happened this morning: My Instagram feed morphed from photos of dogs, kids, fancy coffees and food porn into a stream of people’s voting ballots.

Photo courtesy of Instagram.

And it’s not only my feed: A search for “#vote” in Instagram’s Explore tab currently brings up more than 460,000 photo results. Not all of these hip pics are ballots, necessarily, but most are related to campaign and voting issues.

It’s Election Day. It’s exciting. It has been exhaustively covered, and it is completely expected that people have and will express their opinions through social media like Facebook, Twitter and Instagram. (Update: According to brand new data from Pew Research, 22 percent of registered voters have indicated on Facebook or Twitter who they voted for.) Google’s YouTube is even encouraging voters to document their voting process.

But should you use your smartphone to photograph your ballot? Well, that all depends on where you’re voting.

According to the Citizen Media Law Project’s Web site, some states, including Florida, Georgia, Kentucky, Michigan, Nevada and Texas, “expressly prohibit the use of photographic and recording equipment inside polling places.”

Photo courtesy of Instagram.

The site also offers a handy chart summarizing the laws in each state around documenting your vote.

One voter in North Carolina, where it’s illegal to take photos of completed ballots, under Statute 163 – 166.3 (sections b and c), was stripped of his smartphone when he took it out to consult his list of chosen candidates.

The state of Wisconsin is taking an even harder line, with the Government Accountability Board telling voters that posting completed ballot pics to Facebook or Twitter constitutes election fraud under the state’s law — a Class I felony. It’s also not the first time the Wisconsin GAB has warned of this.

It’s worth noting that many states prohibit activities that interfere with other people’s voting processes. So, even if photography is allowed in your polling place, disrupting or intimidating someone else, or capturing an image of their ballot, might be a big no-no.

What if you share a partial photo of your ballot that doesn’t include your candidate selection, as a Facebook friend did this morning? It’s a bit murky, but if your state prohibits ballot photography, that could arguably extend to any part of the ballot.

As tough as it is to peel yourself away from your smartphone for 10 minutes and not blast your ballot pics to your social streams, in some states, it’s wise to use caution when it comes to your vote.

 

A not-so-surprising thing happened this morning: My Instagram feed morphed from photos of dogs, kids, fancy coffees and food porn into a stream of people’s voting ballots.

(Update: According to brand new data from Pew Research, 22 percent of registered voters have indicated on Facebook or Twitter who they voted for.) Google’s YouTube is even encouraging voters to document their voting process.

The state of Wisconsin is taking an even harder line, with the Government Accountability Board telling voters that posting completed ballot pics to Facebook or Twitter constitutes election fraud under the state’s law a Class I felony.

As tough as it is to peel yourself away from your smartphone for 10 minutes and not blast your ballot pics to your social streams, in some states, it’s wise to use caution when it comes to your vote.

Gigaom

Millions of people all over the U.S. will flock to the polls Tuesday to make their vote count; and later, everyone will be glued to the screen to find out how the country has voted. Pretty much all the big news organizations are streaming their live coverage online, so you don’t need to have cable — or you can watch multiple feeds at the same time — to see who is calling which state first.

Check out our ultimate guide to watching the elections online below:

View original post 596 more words

Major Banks, Governmental Officials and Their Comrade Capitalists Targets of Spire Law Group, LLP’s Racketeering and Money Laundering Lawsuit Seeking Return of $43 Trillion to the United States Treasury

Major Banks, Governmental Officials and Their Comrade Capitalists Targets of Spire Law Group, LLP’s Racketeering and Money Laundering Lawsuit Seeking Return of $43 Trillion to the United States Treasury

NEW YORK, Oct. 25, 2012 /PRNewswire via COMTEX/ — Spire Law Group, LLP’s national home owners’ lawsuit, pending in the venue where the “Banksters” control their $43 trillion racketeering scheme (New York) – known as the largest money laundering and racketeering lawsuit in United States History and identifying $43 trillion ($43,000,000,000,000.00) of laundered money by the “Banksters” and their U.S. racketeering partners and joint venturers – now pinpoints the identities of the key racketeering partners of the “Banksters” located in the highest offices of government and acting for their own self-interests.

In connection with the federal lawsuit now impending in the United States District Court in Brooklyn, New York (Case No. 12-cv-04269-JBW-RML) – involving, among other things, a request that the District Court enjoin all mortgage foreclosures by the Banksters nationwide, unless and until the entire $43 trillion is repaid to a court-appointed receiver – Plaintiffs now establish the location of the $43 trillion ($43,000,000,000,000.00) of laundered money in a racketeering enterprise participated in by the following individuals (without limitation): Attorney General Holder acting in his individual capacity, Assistant Attorney General Tony West, the brother in law of Defendant California Attorney General Kamala Harris (both acting in their individual capacities), Jon Corzine (former New Jersey Governor), Robert Rubin (former Treasury Secretary and Bankster), Timothy Geitner, Treasury Secretary (acting in his individual capacity), Vikram Pandit (recently resigned and disgraced Chairman of the Board of Citigroup), Valerie Jarrett (a Senior White House Advisor), Anita Dunn (a former “communications director” for the Obama Administration), Robert Bauer (husband of Anita Dunn and Chief Legal Counsel for the Obama Re-election Campaign), as well as the “Banksters” themselves, and their affiliates and conduits. The lawsuit alleges serial violations of the United States Patriot Act, the Policy of Embargo Against Iran and Countries Hostile to the Foreign Policy of the United States, and the Racketeer Influenced and Corrupt Organizations Act (commonly known as the RICO statute) and other State and Federal laws.

In the District Court lawsuit, Spire Law Group, LLP — on behalf of home owner across the Country and New York taxpayers, as well as under other taxpayer recompense laws — has expanded its mass tort action into federal court in Brooklyn, New York, seeking to halt all foreclosures nationwide pending the return of the $43 trillion ($43,000,000,000.00) by the “Banksters” and their co-conspirators, seeking an audit of the Fed and audits of all the “bailout programs” by an independent receiver such as Neil Barofsky, former Inspector General of the TARP program who has stated that none of the TARP money and other “bailout money” advanced from the Treasury has ever been repaid despite protestations to the contrary by the Defendants as well as similar protestations by President Obama and the Obama Administration both publicly on national television and more privately to the United States Congress. Because the Obama Administration has failed to pursue any of the “Banksters” criminally, and indeed is actively borrowing monies for Mr. Obama’s campaign from these same “Banksters” to finance its political aspirations, the national group of plaintiff home owners has been forced to now expand its lawsuit to include racketeering, money laundering and intentional violations of the Iranian Nations Sanctions and Embargo Act by the national banks included among the “Bankster” Defendants.

The complaint – which has now been fully served on thousands of the “Banksters and their Co-Conspirators” – makes it irrefutable that the epicenter of this laundering and racketeering enterprise has been and continues to be Wall Street and continues to involve the very “Banksters” located there who have repeatedly asked in the past to be “bailed out” and to be “bailed out” in the future.

The Havens for the money laundering schemes – and certain of the names and places of these entities – are located in such venues as Switzerland, the Isle of Man, Luxembourg, Malaysia, Cypress and entities controlled by governments adverse to the interests of the United States Sanctions and Embargo Act against Iran, and are also identified in both the United Nations and the U.S. Senate’s recent reports on international money laundering. Many of these entities have already been personally served with summons and process of the complaint during the last six months. It is now beyond dispute that, while the Obama Administration was publicly encouraging loan modifications for home owners by “Banksters”, it was privately ratifying the formation of these shell companies in violation of the United States Patriot Act, and State and Federal law. The case further alleges that through these obscure foreign companies, Bank of America, J.P. Morgan, Wells Fargo Bank, Citibank, Citigroup, One West Bank, and numerous other federally chartered banks stole trillions of dollars of home owners’ and taxpayers’ money during the last decade and then laundered it through offshore companies.

This District Court Complaint – maintained by Spire Law Group, LLP — is the only lawsuit in the world listing as Defendants the Banksters, let alone serving all of such Banksters with legal process and therefore forcing them to finally answer the charges in court. Neither the Securities and Exchange Commission, nor the Federal Deposit Insurance Corporation, nor the Office of the Attorney General, nor any State Attorney General has sued the Banksters and thereby legally chased them worldwide to recover-back the $43 trillion ($43,000,000,000,000.00) and other lawful damages, injunctive relief and other legal remedies.

James N. Fiedler, Managing Partner of Spire Law Group, LLP, stated: “It is hard for me to believe as a 47-year lawyer that our nation’s guardians have been unwilling to stop this theft. Spire Law Group, LLP stands for the elimination of corruption and implementation of lawful strategies, and that is what we’re doing here. Spire Law Group, LLP’s charter is to not allow such corruption to go unanswered.”

Comments were requested from the Attorney Generals’ offices in NY, CA, NV, NH , OH, MA and the White House, but no comment was provided.

About Spire Law Group

Spire Law Group, LLP is a national law firm whose motto is “the public should be protected — at all costs — from corruption in whatever form it presents itself.” The Firm is comprised of lawyers nationally with more than 250-years of experience in a span of matters ranging from representing large corporations and wealthy individuals, to also representing the masses. The Firm is at the front lines litigating against government officials, banks, defunct loan pools, and now the very offshore entities where the corruption was enabled and perpetrated.

Contact: James N. Fiedler877-438-8766 http://spire-law.com

SOURCE Spire Law Group, LLP

Copyright (C) 2012 PR Newswire. All rights reserved

Microsoft pushes marketing envelope with IE ad song choice

 

 

Alexander George “Alex” Clare (born 14 September 1985) is a British singer-songwriter.[1] His debut album, The Lateness of the Hour, was released in the UK on 11 July 2011 on Island Records[2] and was produced by Mike Spencer and Major Lazer.[3]

Clare adopted his current stage name, Alex Clare, in 2010, replacing Alexander G. Muertos, a pseudonym he first used whilst still at school.

Now You’re Just Some Backlink That I Used to Know

Now You’re Just Some Backlink That I Used to Know

What You Need to Know About Google’s New Disavow Links Tool

The SEO community is buzzing about Google’s latest tool aimed at helping the webmasters get rid of low quality links.

Who is this tool for? 

  • Anyone who was heavily affected by the Google’s Panda updates should definitely take a look.
  • Websites who have received unnatural link warning emails from Google.
  • If you submit a reconsideration request it would be a great idea to identify bad links and make comments. My personal opinion is that this could be seen as a good show of faith gesture.

Who should not use this tool?

Google has been very specific in stating this tool is for experienced webmasters only. Once you get the hang of it, the tool is quite simple but if you do this improperly you could easily ban quality links by mistake.

If you do not have a “considerable number of spammy, artificial, or low-quality links pointing to your site, and if you are confident that the links are causing issues for youDO NOT USE THIS TOOL. That is a direct quote from Google.

How do you use it?

The tool is located in Google Webmaster Tools. You must have an account to access it here https://www.google.com/webmasters/tools/disavow-links-main

You simply need to upload a plain text file that includes the url of the website you wish to disavow.

You can disavow an entire domain like this domain:whatever.com or a single page like http://www.whatever.com/somepage.html.

 Note

  • Each domain needs to be on its own line.
  • You can also put in a personal comment by using the # sign.

Example

# This domain is maliciously scraping our content and linking to us
domain:whatever.com
# This forum page is linking to us in a spam post by a bot

http://www.whatever.com/forum/spamy-post

You can watch Matt Cutt’s video, Full Article from Beckon.co

15 Must-Knows for SEO

15 Must-Knows for SEO

Search algorithms seem to change more frequently than the latest fashion trends. Although the Panda and Penguin updates have received lots of the attention lately, experts say that Google alone makes adjustments to their algorithm several hundred times per year. Every time Google makes another update there’s a mini-panic from webmasters and small business owners – “oh no, now what?!?”

Take a deep breath and stay calm because there are some things in SEO that stay consistent. Here are five SEO constant concepts to consider and build upon:

1. Don’t cheat. I’m a firm believer in playing fair. If you don’t want to get de-listed or bumped down to page 50+, be a white hatter (aka – do the right thing). Don’t spam, keyword stuff, buy links, cookie stuff, create fake profiles, buy “likes” or any other shady tactics. The last thing you want is to have your site to be removed from the Google index. Yes, this does happen!

2. Get links. Put your wallet away, you don’t need to buy links. The right way to get links is to create link-worthy material. You can create guides, infographics, interactive calculators, a unique article, comparison charts, an illustration, a storytelling photograph or dozens of other content types.  No matter what it is – the more thought and care you put into it the better. Another great way to gain new links is to guest-post on a blog relevant to your brand’s services or products.

3. Use Keywords. Use relevant keywords in copy that users may use in search to find you. Unsure what they are? Check the AdWords keyword tool for ideas. Don’t over-optimize by stuffing these terms too much throughout the copy (remember #1 above). Include it only where it makes sense when reading. Include it in the page title, description and throughout the copy a few times. You can also include it in the image name if it’s relevant, as well as the alt tag attribute.

4. Build your site for people, not for ad dollars or search engines. When creating your site, remember who you’re building it for. Don’t bombard your visitors with too many ads or anything other than what will provide a positive user experience. Don’t make them click “next” 25 times to see 25 ways to make Ramen. Put your readers first and deliver the user experience they’re looking for. This improves bounce rate, repeat viewers and, maybe you’ll get a new newsletter subscriber (if you have your opt-in form on a page), which could lead to sales.

5. Be a resource. There’s no Candyland slide for good content. Create content that will reach your desired audience. Make useful pages that educate and inform, and ensure that it’s easy for viewers to navigate and find what they’re looking for. Teach, share and most importantly, don’t limit your site to just selling. Show some personality, your artsy side and/or spread knowledge through guides, articles and examples. Show Google what a good resource you are by including outbound links, plenty of images and even a video or two. Don’t forget to include social sharing icons so your website visitors can easily share all your great content with their own social networks!


These five simple concepts have been consistent in SEO for the last 10 years and will most likely hold true for many more. Although this generally means working harder than some folks, rest assured you won’t be banned, blocked or have to duplicate your efforts to regain visibility. Learn more about webmaster best practices.

SEO Tips Googly Analytics Realtime Screenshot

Sourced from: Bonnie D’Amico Rogers

 

Crawlability

  • Create XML sitemaps and upload them to the root of my site
  • Ensure navigational structure can be accessed by search crawlers
  • Ensure content is not buried inside rich media (Adobe Flash Player, JavaScript, Ajax)
  • Ensure a clean down-level experience to expose content when rich media is used
  • Ensure a clean, keyword rich URL structure is in place
  • Create a robots.txt file and place at the root of my domain

Site Structure for SEO

  • Ensure content is laid out in a logical hierarchy
  • Ensure content is well linked to with internal links
  • Ensure a clean, keyword rich URL structure is in place
  • Ensure URLs contain no extraneous parameters where possible (sessions, tracking, etc.)
  • Create both HTML & XML sitemaps for humans and search crawlers respectively
  • Ensure JavaScript/Adobe Flash Player/rich media does not hide links from crawlers

On-Page SEO

Inside the <head> code

  • Titles should be unique, relevant, and approximately 60 characters long
  • Descriptions should be unique, relevant, grammatically correct, and 160 or fewer characters
  • Must have only one title and description per page on my site

Inside the <body> code

  • Should have only one <H1> tag – content held in tag should be keyword rich
  • <ALT> tags should be available for all content-related images. They should contain content that explains the image and uses targeted keywords
  • Ensure the keyword targeted by your page appears within the actual content of the page
  • Use targeted keywords in anchor text when pointing links to other internal pages

Content

  • Ensure content is built based on keyword research to match content to what users are searching for
  • Ensure a dedicated down-level experience exists to enhance discoverability of content held in rich media
  • Ensure as much written content as possible is kept out of rich media and images
  • Produce deep, content rich pages; be an authority for users by producing excellent content
  • Set a schedule and produce new content frequently
  • Be sure content is unique – don’t reuse content from other sources
  • Use 301 redirects to transfer value to new pages when content is moved or retired
  • Use the <rel canonical> tag to help engines understand which duplicated pages should be indexed and have value attributed to them
  • Use 404 error pages to help cleanse old pages from search engine indexes

Links

  • Plan for incoming & outgoing links – plan how to encourage users to link to content
  • Create a plan to manage internal links ensuring the engines see deeper content
  • Create a social media plan to promote content via social spaces
  • Be sure to manage anchor text to help define content inside the site
  • Avoid buying links in an attempt to influence search rankings