Custom QR Codes can increase mobile traffic, scanability and exposure by up to 70%
QR Codes. You’ve seen them… those odd-looking, square symbols with pixelated, black-and-white designs. They are not a new technology but with the recent proliferation of smartphones and free scanning aps, they are becoming increasingly ubiquitous and an important resource for customers to access information.
In fact, according to a study completed by comScore in December 2011, 20.1 million mobile phone owners in the U.S. used their device to scan a QR code in the three-month average period ending October 2011. What’s more, as the use of smartphones and public awareness about QR codes increases, their use in day-to-day lives is, not surprisingly, expected to grow exponentially.