Originally posted on Gigaom:
Digg holds a special place in the hearts of many web and media geeks, since it was one of the first big “Web 2.0″ success stories, at least terms of its influence. But the site lost its way and was eventually broken up and sold in pieces, with New York-based Betaworks picking up the name and the URL — and now the incubator has relaunched the Digg site with all new code under the hood and a brand new paint job. But can it regain anything like the luster it used to have in the social-web sphere? It still has an awful lot of work to do — not only is it missing some key elements that made the old Digg special, but there’s an increasingly crowded field of competitors going after the same brass ring.
One of the main things the new Digg seems to be missing is any sense of community, or even comments. The items on the site have reactions attached to them that come from Facebook (s fb) and Twitter, but that’s it — no ability for users to post a comment the way they could on Digg. For anyone who recalls the original, this is a significant loss: before Reddit or Hacker News built a community around online discussion, and before Twitter popularized the sharing of links to interesting news, there was Digg. And for better or worse (depending on your perspective) the Digg community was a big part of what made the site fascinating.